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creative & organized
one convenient package

copywriting-home

impactful digital marketing starts with strong copy direction

Copywriter Jenifer Calandra

I stay busy, and I like it that way. In 2022, I led a copy team and wrote nearly half-a-million words.
A true collaborator, I established new processes that work across teams and lead to client results.
Do you want cohesive copy and art across channels? Do you want your copy team to overachieve? 
Do you want it all done in a way that considers your agency's financial success?
Then you want me on your team as your content director or ACD.

about

marketing is ever-evolving. good thing I am, too.


experience
Content Director, iFocus Marketing; Feb. 2023 – present
and Senior Digital Copywriter & Team Lead, Nov. 2020 – Feb. 2023
and Digital Copywriter, Feb. 2020 – Nov. 2020

  • Led and coached a team of digital copywriters; proofread and edited all content for SEO, organic social media, display ads, OTT video scripts, internal sales assets, and other channels.

  • Wrote copy for B2B and B2C clients in a variety of industries, including automotive, home services, health, real estate, and more.

  • Developed monthly content topic ideas in collaboration with account managers and other service teams.

  • Led editorial calendar meetings and quarterly content brainstorm sessions; maintained editorial calendar for 75+ clients.

  • Monitored data and analytics to continually optimize content and improve performance.
     

L&D Communications Lead, Subway Franchise World Headquarters; Nov. 2017 – Feb. 2020​

  • Wrote and coordinated the distribution of communications about elective learning opportunities to 44,000 restaurants worldwide.

  • Created and carried out global strategic communications plans, including written messaging, presentations, and executive outreach.

  • Served as interim project manager and change manager for global initiatives.
     

Marketing & Communications Specialist for Education, New York Botanical Garden; Feb. 2014 – June 2016 

  • Edited and wrote copy for twice-annual course catalogs and summer field guides for Adult Education programs and weekly student email newsletters.

  • Oversaw the social media editorial calendar for Adult Education, and wrote and posted content.

  • Wrote long-form features-style blog articles for Plant Talk, and designed ads and other marketing assets.
     

Marketing Specialist, HDR Engineering; Aug. 2013 – Jan. 2014

  • Developed high-quality engineering proposals and internal presentations, following firm brand guidelines.

  • Collaborated with engineering staff and other marketing specialists to curate relevant content and project materials for the waste and industrial sectors.
     

Marketing & Communications Specialist, The Physician Network; Nov. 2010 – Aug. 2013 

  • Created, wrote, edited, and distributed content for internal communications and marketing assets for 50 physician practices across the state.

  • Created and carried out strategic marketing plans for new services and providers, including on social media and through news releases.

  • Maintained and wrote copy for the company intranet and 10 clinic websites.

​

education
Master of Arts, Journalism and Mass Communications, University of Nebraska, Lincoln, NE
Bachelor of Arts, Communication with an English minor, Truman State University, Kirksville, MO

i'm certified
Management Development | Association for Talent Development

Google Ads Search & Google Analytics 4
SEO Fundamentals & Keyword Research | Moz
Content Strategy | Hubspot Academy

marketing-resume

start the conversation

Send me a message to learn more about what I can do at your agency.

I look forward to chatting soon!

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